Does Social Media Marketing make a difference?

Social Media is all the rage nowadays, and participating, chatting, researching, or just lurking, has become a primary activity for many adults during their off time.  But many business owners are trying to figure out if using Social Media will have any impact on their sales.   A recent study conducted by Chadwick Martin Bailey and iModerate Research Technologies provides positive information to support the use of Social Media in a company's marketing strategy.  Their study revealed

the following:

• 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands they are following
• 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they are following

What do these findings mean to business owners?  Simply put, using Social Media networks, like Facebook and Twitter, are simple means to engage and capture a strong customer base and build a solid referral network.  With the low cost and high touch of these tools, companies not active in Social networks missing out on reaching a very valuable audience.

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