There are many elements to a Social Media Marketing plan and one of the most engaging is video.  A video allows your prospective clients to get a glimpse of what you offer, including your approach to solving their problem, your level of knowledge in the area of interest, and your business's personality.   Basically, video offers an opportunity to show and tell your message on a very personal level.

To consider how video might impact your customer base, think about how some television commercials have influenced you over the years.  I'm sure there are a few that have stuck with you for years.  Now think about the growth in the Infomercial space.  You can't turn on the TV after midnight without finding one on some channel.  What do each of these offer?