Have you created videos, digital commercials, or presentations for your business?  If so then you should consider posting these on YouTube as part of your online marketing strategy.   In case you weren't already aware of this, YouTube currently ranks second, only to Google, in total search inquiries.  However it is not enough to simply post your video.  You must optimize it for search.  Fortunately, Constatine Roussos of SEOTV has written an excellent article detailing how to improve search engine optimization for your videos.  And if you're wondering whether video is right for you, check out "Should Video be part of your Marketing Campaign". 

Click on the picture below to go the full article.

If you've ever wondered how your site ranks among the top search engines, you can find this out quite easily.  Simply visit www.alexa.com.   Alexa Internet was founded in 1996 and grew out of a vision to develop intelligent Web navigation and provide constant improvements with participation from its users. Along the way Alexa developed an array of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. 

For Website owners, Alexa Site Information is extremely useful.  Alexa has built an unparalleled database of information about sites that includes statistics, related links and more. All of this information can be found on Alexa's Site Overview pages, Traffic Detail pages and Related Links pages. To access these pages, simply type the URL of any site into the Alexa Search box found at www.alexa.com.

If you aren't satisfied with your current ranking and think you may need help improving it, then consider Web Primacy's Essential SEO service.  It may be just what you need to start climbing to the top.

Keep in mind that any SEO program does take time to work.  However with proper planning and implementation your site's rankings will steadily improve.

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More evidence is being presented illustrating the move from traditional forms of advertising to online methods, including social media marketing.  In the 6th Annual State of the Search Engine Marketing Report, released by the Search Engine Marketing Professional Organization (SEMPRO), marketing budgets for social media services of nearly 1500 client-side marketers and agencies are on the rise.  Facebook and Twitter are being used by three quarters of companies polled to promote their brands or companies.  Although, as the report indicated, the budgets are still quite small compared to paid search and search engine optimization, I believe this indicates a trend that will continue as more and more people embrace social media as a valid and trustworthy source of information.

You can read more about other aspects of the report here or purchase the report directly from SEMPRO at http://econsultancy.com/reports/state-of-search.

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Ah, the holy grail of the internet is to be #1 in the search engines without paying a dime.  This is far more challenging than you think as Search Engine algorithms have become more and more complex, incorporating variables such as in-bound links, link importance, and site activity among others.   There are two options to increase your rankings in search engines:  (1) Search Engine Optimization and (2) Search Engine Marketing. 

Search Engine Optimization (SEO) is a process for setting up your site with relavent keywords, tags, and links to establish yourself within the SERs (Search Engine Rankings).   While it is important to set up your site properly from the beginning, SEO should be an ongoing process for you, especially if

The process of optimizing your site for users begins with the content.  What are users looking for on your site?  Information is key.  People want to find what that they want quickly and easily.  Site navigation must be clear and simple.  Understanding how people use the web will enable you to design a great layout that will lead users to your call to action.   

As basic as site navigation is to developing a great web site, Web Copy (the words on the page) is even more important.   People read differently on the web and move rapidly from site to site, page to page.  Having your key messages jump out at the visitor will aid them in finding what they want immediately.  Never bury your message in long-winded text.  Most users will just move along to the next site.