When forming my company I spent a lot of time thinking up ideas for a name that would convey quickly what I'm about, but also simple enough so that people could easily recall it.  Many ideas were generated and for various reasons tossed out.   What others may find interesting is that one of my main criteria was owning the domain name that corresponded with my company name.  In my opinion, your domain name, email and company name should correlate.  These are key elements in your branding and can also impact how others perceive your business.  Other suffixes, like ".net" or ".us"  come across as odd and aren't as easily recalled, often resulting in prospects finding competitors instead of your business.

I know it can be difficult to obtain your domain name, especially with more than one million domains registered per month on GoDaddy alone.  This is where the creative process is needed.  I used the following to help me in development of the Web Primacy name.

Ah, the holy grail of the internet is to be #1 in the search engines without paying a dime.  This is far more challenging than you think as Search Engine algorithms have become more and more complex, incorporating variables such as in-bound links, link importance, and site activity among others.   There are two options to increase your rankings in search engines:  (1) Search Engine Optimization and (2) Search Engine Marketing. 

Search Engine Optimization (SEO) is a process for setting up your site with relavent keywords, tags, and links to establish yourself within the SERs (Search Engine Rankings).   While it is important to set up your site properly from the beginning, SEO should be an ongoing process for you, especially if

The process of optimizing your site for users begins with the content.  What are users looking for on your site?  Information is key.  People want to find what that they want quickly and easily.  Site navigation must be clear and simple.  Understanding how people use the web will enable you to design a great layout that will lead users to your call to action.   

As basic as site navigation is to developing a great web site, Web Copy (the words on the page) is even more important.   People read differently on the web and move rapidly from site to site, page to page.  Having your key messages jump out at the visitor will aid them in finding what they want immediately.  Never bury your message in long-winded text.  Most users will just move along to the next site.

What are Essential Internet Marketing Services?   Simply put, these are the basic set of services a company needs to effectively market themselves on-line.   These services include Marketing Strategy Development, User Optimization, Search Optimization, and Marketing Analytics.  Implementing all of these will allow one to set a solid foundation to grow a successful Internet presence.  I'll expand on each of these briefly in the next few blogs.

 

This is a very exciting day as I launch what will surely be an incredible business focused on enabling small companies to compete effectively of the internet.  The principal purpose of Web Primacy LLC is to develop web-based marketing strategies and on optimizing sites for both users and search engines.   As I continue to meet with small business owners (and many large businesses too) it is clear that many of you do not have the time or know-how to develop a truly effective web strategy.    This is not to say that you couldn't, but rather that you are pulled in many directions at once working to keep your business moving forward.    The Internet is driving new business practices, speeding up our ability to communicate and locate information, and enabling us to reach customers that were unreachable by small companies years ago.   I encourage you to contemplate your web strategy carefully and if you feel a need to reach out for help, Web Primacy is here to help.