Have you created videos, digital commercials, or presentations for your business?  If so then you should consider posting these on YouTube as part of your online marketing strategy.   In case you weren't already aware of this, YouTube currently ranks second, only to Google, in total search inquiries.  However it is not enough to simply post your video.  You must optimize it for search.  Fortunately, Constatine Roussos of SEOTV has written an excellent article detailing how to improve search engine optimization for your videos.  And if you're wondering whether video is right for you, check out "Should Video be part of your Marketing Campaign". 

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There are many elements to a Social Media Marketing plan and one of the most engaging is video.  A video allows your prospective clients to get a glimpse of what you offer, including your approach to solving their problem, your level of knowledge in the area of interest, and your business's personality.   Basically, video offers an opportunity to show and tell your message on a very personal level.

To consider how video might impact your customer base, think about how some television commercials have influenced you over the years.  I'm sure there are a few that have stuck with you for years.  Now think about the growth in the Infomercial space.  You can't turn on the TV after midnight without finding one on some channel.  What do each of these offer?