What to do with Twitter?
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2010.07.27
Of the major social media sites, it seems Twitter raises the most questions. Like, what the heck is for? What can I do with it? Isn’t just a bunch of chatter-heads commenting on the minutia of the day. In response to these questions I say: creating buzz, promote your brand and learn from others, and the chatter-heads are only a small portion of the users. Of these the most important elements for you might be creating buzz and promoting your brand. How can you do this? Here are some quick tips on how to effectively use Twitter for these purposes.
- First you need to establish yourself as knowledgeable in your area of interest. Be real and engaging. Post relevant original content in addition to commenting on other’s material.
- Search for and follow people in your target market as well as people in your industry. It’s just as important to know what you customers are tweeting about as your competition (or peers). I don’t recommend following everyone. I tend to focus on those that will help you grow your business.
- Retweet and give credit when you see something worth passing along. Thanking others for retweeting your tweets is also good protocol.
- Direct your followers to your website or other social networks with engaging content, pictures, and videos. If you are Blogging, twitter is a great way to announce a new blog post.
- Comment on relevant news in your industry that may have wide-ranging effects on others.
- Use it to promote events and keep your fans up to date in real-time with live tweets during special events. This is great way to provide instantaneous updates and announcements.
- And remember to always be professional and stick to it (but don’t overdo it). Quality is still more important than quantity.
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