5 Rules to Naming Your Business
When forming my company I spent a lot of time thinking up ideas for a name that would convey quickly what I'm about, but also simple enough so that people could easily recall it. Many ideas were generated and for various reasons tossed out. What others may find interesting is that one of my main criteria was owning the domain name that corresponded with my company name. In my opinion, your domain name, email and company name should correlate. These are key elements in your branding and can also impact how others perceive your business. Other suffixes, like ".net" or ".us" come across as odd and aren't as easily recalled, often resulting in prospects finding competitors instead of your business.
I know it can be difficult to obtain your domain name, especially with more than one million domains registered per month on GoDaddy alone. This is where the creative process is needed. I used the following to help me in development of the Web Primacy name.
- It's easy to remember
- It's easy to spell and recall
- It's relevant to your business offering or the experience/benefit one gets
- It rolls off the tongue
- You can obtain the ".com" domain name
While Primacy may not be the easiest to spell, I felt that it tied in nicely with the objectives of the company and fit the rules above better than any other ideas. In case you are wondering the word "primacy" means to be first. Therefore the goal of Web Primacy is to help our clients be first on the Web, in search engines or their business category.
There are companies that don't necessarily use these rules, e.g. Yahoo! and family-owned businesses. In the end if you have a great product or service that people value, and you implement a targeted marketing strategy, then your business should succeed. If you are thinking of ideas for your business I hope this helps. You may also find some good ideas in this article that I came across while researching this topic: http://bit.ly/brand-name.
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